Social Bookmarking - Creating Loyal Visitors
By Sameep Shah
If you are interested in developing a web based business, one of the first questions you”ll probably be asking yourself is “How do I make the millions of people that use the internet everyday aware of my product, service or information, and how to I turn that awareness into a profit?” These are very good questions. Almost anyone can figure out how to get a website of some sort live on the internet, but not everyone can figure out the right combination of creativity and strategy that will make that website successfully generate income on a regular basis. If you”ve been conducting any research into marketing strategies that make online businesses successful, you”ve probably heard run across the terms social media and social bookmarking.
Businesses big and small are scrambling to catch up to the social networking boom that has taken over the internet. No longer are social media sites only portals for individuals to meet and interact on a virtual level. Now everyone from mom and pop bakeries to major news conglomerates are using social media to learn about and from their consumers. While more relevant to websites, blogs and other online forums that distribute information about niche topics, social bookmarking sites also have the potential for reaching potential customers.
Designed as a tool to help those who surf the internet categorize, file, navigate and manage their favorite pages on the internet through a system of tags and keywords, social bookmarking is basically a way to keep track of sites on the web that you”d like to be able to visit again without having to waste time looking in a search engine. Instead of doing this offline, with a browser tool, social bookmarkers maintain these lists online, so that they can be shared with friends or even the public, if so desired.
The thing about social bookmarking that makes it so attractive to website owners seeking to attract a high level of traffic is that they are accessible by search engine spiders. This means that prominence on a site like this is that your site will also be prominent on search engine search result pages. And as we all know, being on the first page of a Google search for a popular keyword is the best way to get the most people clicking through to your website. Some sites and tools on the internet have also developed to help people stay up to date on their favorite shared list of sites that belong to other users. These sites make it even easier for your link to spread virally.
About The Author
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Top 2 Reasons NOT to Start Pay Per Click Marketing During the Holidays
By Kelly Larsen
Many retailers make a significant amount of their annual sales during the holiday season. For some, the season can account for as much as 40 or 50 percent of their receipts.
And, with an economy that is growing at the rate of frozen molasses, many businesses are looking for a way to wring as many dollars out of shoppers this season as possible. Understandably so.
One way they do this is with pay per click marketing. After all, it is a quick, easy, relatively inexpensive way to boost in-store and online sales. But, it can also be one of the quickest ways to lose money during this potentially profitable season. Following is why.
Inexperience: If you don”t know what you”re doing as a pay per click marketer, you can lose hundreds of dollars a day “or more” very quickly. The very thing that makes PPC marketing so attractive (it’’s easy to start) is the very thing that can cost you your shirt.
You log on, set up a PPC ad to start running and the sale start flowing in. That’’s the premise, right? And, it really is that easy to get started.
But, are you aware about relevant tangibles like click fraud? The scammers are and boy do they use it, which brings us to the second reason it’’s a bad idea to start a PPC campaign during the holidays (without proper training).
Fraud: As soon as a new way of doing anything is discovered, fraudsters are right behind. And it’’s incredibly easy for those with internet knowledge o commit click fraud.
What is click fraud? As defined by Wikipedia, it’’s “… a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad′’s link.”
In short, they”re clicking on the link/ad you paid for with no intention of buying anything. But, you”re still paying. Every time some one clicks, it’’s costing you money whether they are a legitimate prospect or not. “So,” you may be thinking, “what’’s the solution? There’’s got to be a way around this.”
There is …
Hire Pay Per Click Marketing Specialists
You can hire them to run your campaigns, or to teach you how to run them. This can save you thousands of dollars in lost revenue, and make you thousands in sales.
About The Author
If you want to learn how to make more money with Google AdWords and Pay Per Click Advertising, visit AdWords Advantage Online Summit to learn how you can create profitable Google AdWords campaigns.
What Is An Audio Search?
By Ryan Round
The current demand for audio content on the Internet is huge, which in fact should not be that much of a surprise to you, if you consider for just one minute how many people now own MP3 players and Apple iPods.
And with the rise in popularity of audio books and podcasts, the sheer volume of audio content flooding the Internet is colossal and this is only set to increase. Many websites now cater for audio content, and podcasting is becoming evermore popular within the blogging community as an alternative way to communicate to their readers.
With the huge popularity in audio files, it is easy to understand why so many people perform audio searches everyday.
An audio search is simply the process of searching for audio files on the Internet. This can be accomplished by either using an audio search engine or by using audio directories. There are also other useful alternatives such as streaming audio music sites.
If you want to find audio on the Internet, you have a variety of options to choose from. The easiest way to find what you are looking for specifically is to use an audio search engine.
There are hundreds of audio search engines to choose from and there seems to be new ones being created every other week. Yahoo has its own audio search and it’’s very user friendly. You”ll be able to search for music, podcasts, interviews, newscasts, etc. And you also get to see what the most popular searches are for that day.
Another option is AltaVista’’s audio search engine, where you can perform searches in specific audio file formats such as MP3, WAV, Windows Media, Real Media and AIFF, enabling you to refine your searches very efficiently. Whichever one you choose to use, the process of finding the audio files you desire is relatively easy. If you were looking for a specific song, then you would just type that phrase into the search box.
Specifically designed audio search engines are the fastest and easiest way. However, there are also other options that can be explored, which can be used depending on what you are looking for at the time.
When using audio search engines, you really need to know already exactly what you”re looking for, before you begin. However, there may be occasions when you would prefer to browse around general topics. There are audio search directories that will enable you to do this. These types of sites are very handy as they often organize their content in various ways such as alphabetically, filename, date and artist.
An interesting alternative that is worth trying would be to visit streaming audio music sites such as Pandora.com and Last.fm. Pandora is an awesome site where you are able to design your own personalized music station.
You can also create your own music station at Last.fm, but this is more of a social networking site with audio, which is of course great for meeting people with the same music interests as you. You could spend many hours browsing and listening to music on sites like these.
Another interesting site is the Creative Commons Audio search where you”ll be able to search through audio that has been distributed with the Creative Commons license.
There are several quality multimedia players that you could use to listen to the audios you have found, while performing a new audio search. Most computers come with Windows Media Player installed already, but if you haven”t got it on your machine, there is a free version which you can download.
Windows Media Player is capable of playing pretty much anything; the audio quality is very good and is perfect for listening to your audio files. Another multimedia player worth considering is the RealPlayer. Again, this will play pretty much anything and is also free to download.
About The Author
Ryan also runs a site for internet marketers providing new private label rights products, master resell rights products, articles, training and much more.
The Power of Webinars as a Strategic Internet Marketing Technique
By Zornitza Pavlova-MacKinnon
The focus for most businesses and entrepreneurs today isn”t just Internet marketing, it”s strategic Internet marketing. The difference between the two is the planning that goes into the strategies that you enact. It”s not about aimlessly following advice, or trying something for no reason just to see what happens. It”s about creating solid foundations for success, and putting strong, sound plans into place that will produce results.
One tool that is continually being used for strategic Internet marketing is webinars. Webinars are ubiquitous today, it truly seems as if everybody is doing them. If you”re not, then you”re missing out on a huge opportunity for profit and growth. They can be applied in almost situation for any type of business, and these versatile tools will always produce results.
The great thing about webinars is the potential uses you have for them are endless. They can be used for presentations and sales pitches, or they can be used for informal Q and A sessions. Regardless of how you use them, they benefit everyone because they are an interactive tool.
You get to talk directly to your audience, and they get to hear your voice, and listen to you as if they were in person, standing beside you in an office or conference. Additionally, your audience will also get to reach out to you, ask questions and have their opinions heard. Therefore it”s truly a two-way, interactive medium that will establish a stronger bond with your audience, whoever they are. That personal touch was lost in the world of Internet business before webinars came along.
A popular use for webinars for strategic Internet marketing is to give free, informative presentations. By providing them with real information that they can use for their own benefit, you are giving them great value. They in turn will come to trust and respect you, and take what you have to say seriously. Then when it”s time for them to make a purchase, they will turn to you, the person or the company that already gave them so much without asking for anything in return.
A crucial thing to remember when it comes to strategic Internet marketing is that you should be focusing on exploiting the strengths of your business. You want to show people what you”re best at, and what you”re capable of. You want to draw people into your services and products, and you want to stay at the forefront of their mind. The audience is at your control, so do your best to wow them.
Strategic Internet marketing is a turn in the right direction for online companies. Instead of following trends, it”s about matching the needs and desires of your audience, with your own strengths and your own desires. By satisfying the needs of your audience, whether it”s interactivity, information, help or anything else, you take over a special place in their mind whether they know it or not. Therefore webinars can be a powerful weapon in your arsenal for converting prospects into customers, creating repeat customers and clients and ultimately driving up your revenue.
About The Author
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Cash Gifting, Not Just For Grandpas Anymore
By John Schnieder
Remember when you were a kid and you got a birthday card from Grandma or Grandpa and you were so excited to see that green bill inside? Well, the cash gifting industry has gone from the few bucks from Grandpa to million dollar systems of strangers gifting each other for profitable reasons. These systems are legal when done correctly, and can bring rewards as long the pitfalls are kept away. The world has come along way since the birthday card cash gifting started it all.
The invention and now full integration of the Internet has taken the classic cash gifting system and turned it into something that can offer very big profit potential quickly. In the old days people had to network their tightly maintained systems individually through word of mouth. Back in those days everyone within the system was often connected in some way. Family members to friends or co-workers, and neighbors as well. Now, with the world having instant access to your system, you may have people from around the globe involved in your system. This ability to make the world a smaller place by way of the Internet can open up huge profits fast, but can also open the doors to the scam artists, or merely people uninformed about the system which can cause problems.
With the Internet on your side it is easier to recruit new members to the system. This is a great tool that will prevent your cash gifting system from drying up too quickly, but gives you some risk since you do not really know whom you are dealing with. I suppose with greater gain comes more risk in anything. Just be sure your membership fees are being collected properly along with the monthly fees needed as your lifeblood to the system.
While the cash gifting systems of today are less personal and more risky in many ways, the simple concept has not changed much. Someone is giving money to someone else. The big difference is that now you do not know the person giving you the money, but the outcome is the same. As long as the system does not dry up you will be able to maintain the system and keep adding members as well. Besides the new memberships, keeping those original members to keep buying in gives your system a healthy cycle to feed off of. Without this repeating cycle taking place, your system will have a limited lifespan.
About The Author
Cash Gifting with Prosperity 2 People Is the most trusted cash gifting program on the Internet. P2P is a two tier Cash gifting program that simply works better than the rest. To get the details on the Prosperity 2 People program click on the link above or go to my blog at http://p2pcashgiftingtoday.blogspot.com/
Cash Gifting And The Two Schools Of Thought
By John Schnieder
The debate over the legitimacy of cash gifting has heated up in recent years with the now universal tool of the Internet perpetuating more of these systems than ever. There are two very clear sides when talking about the gifting systems, and neither can distinctively claim to be right. This dilemma will remain for a long time, and it will ultimately be up to you to decide if you want to venture into the gifting arena.
One side stakes it claim that cash gifting is perfectly legal and can make money available to people who join their system for a small membership fee. They are right. They have an army of followers who can back up their claims and prove them right.
The other side will tell you that cash gifting is a scam that is not profitable at all, costs people their money with never seeing anything in return and even has sent some to prison for tax evasion. They are right. They have an army of followers who can back up their claims and prove them right.
Now do you see the problem with cash gifting? Neither side is wrong. With this situation more than most, the shades of gray are not only in a million different forms, they are seen in a different light by each side. While the extremes on either side are easily identified, the middle ground on this battlefield is unclear, and the fog of war is thick. One person may see a slight financial loss as just a bad investment or less than due diligence on their part, while another may yell scam because they expected a guaranteed return. While there are no guarantees in anything in life, if one is promised one thing and delivered another, that could be a true scam as well.
The debate about cash gifting will rage on for a long time since the laws are feeble at best in deciding legality of the practice as it has been now developed on the Internet. The government is stuck between calling it a business or not. They must find clear parameters to draw so that the eight-year old girl getting money from her grandmother on her birthday is not held responsible to report it to the IRS, but that people creating gifting businesses and turning over millions of dollars a year in profit do pay their fair share in taxes.
Either way you look at it, the decision is up to you if you feel you not only find it legitimate or not, but whether you wish to partake in the cash gifting enterprise. Just make sure you do your homework before stepping onto that train.
About The Author
Cash Gifting with Prosperity 2 People Is the most trusted cash gifting program on the Internet. P2P is a two tier Cash gifting program that simply works better than the rest. To get the details on the Prosperity 2 People program click on the link above or go to my blog at http://p2pcashgiftingtoday.blogspot.com/
7 Tips To Make Killer Headlines For A Good Sales Letter
By Charles Godbout
A good sales letter is able to accomplish three things. First, it should invoke an interest in your readers. Second, it should keep the interest alive all throughout the letter. Third, it should be able to prompt the reader to respond to the call of action. Here are7 tips in writing good headlines.
1. The headline is where you write the most important sentence of your sales letter. Its impact to the readers can come in two types. It can make the reader throw your letter into the bin. It can also make him read more.
As a marketer, you want your letters to be read. Therefore, choose the right words in writing the first two paragraphs of your copy. Create a need for it. Pose a problem. Use a question to stir their emotions and thoughts. This is your headlines. Send the right message. Make it simple, yet compelling.
2. Use sub-headlines. The headlines contain your Unique Selling Proposition. In order to persuade your readers, you need to explain the benefits of your product. What does it do to the readers? Why would the readers buy your product instead of the competitor”s?
Explaining each benefit of your product needs several paragraphs. These paragraphs compose your sub-headlines. The more benefits you would like to share, the more sub-headlines you create.
3. Limit your paragraphs to few sentences. Long paragraphs are discouraging to most readers. Just the mere look at it can convince the readers to discard your sales letter without even reading the first sentence.
Hence, it is wise to use four short sentences in your paragraph. If your sentences are long, limit it to three. Sales copy that has more white lines or blank lines is readable and friendly to the reader”s eyes.
4. Use Strong Words. Because you need to make your paragraphs short, it is important that you use strong and compelling words. Do not waste the time of your readers by using flowery words.
Make it straightforward. Your words should be powerful to seize their moment and divert their attention to whatever message you would like to present.
5. Set A Time Limit. Most readers are impatient. This is why many products sold online promise results in two weeks, eight weeks or less. They want to make it attractive to the customers and make them need to buy the products.
In writing your sales copy, set a possible time for the results to take effect. Never exaggerate because readers may suspect you as a scam. However, do not set a time, distant for the benefits to take into effect.
6. Create Urgency. Set a deadline for your offer to last. Many commercials and information commercials end up with order now or call now to order. This is to inform them that they should immediately respond to the call.
Now on this part, you have to be realistic. Provide your readers some options such as sending the order form that is previously stamped, answering a survey to evaluate the copy, or to contact you through your website, e-mail address or through snail mail, whichever is more convenient to your readers.
7. Invest Your Emotions. Make it a heartfelt sales copy. When you write the benefits of your products, do it sincerely.
About The Author
One Simple Mission:
“Helping You Write Your Own Paycheck Using the Power of the Internet…”;
Visit: http://Infinity100Strategy.com
The concept is simple. You are either working for yourself, or for someone else.
Learn How To Become A Successful Internet Marketer And Achieve Massive Profits!
Visit: http://YourDreamProducts.com
What To Write On The Body Of Your Good Sales Letter?
By Charles Godbout
The Body of your sales letter is very important. It is next to your headlines. When you have successfully written your headlines, it is time to work on the body of your copy. A good sales letter supports the information provided on your headlines.
If your headlines claim benefits, your body should complement it. If your headlines ask a question or post a problem, your body should be able to provide the answer. Here are few tips in writing the body of a good sales letter.
1. Use strong questions. It is a huge mistake if you ask a question that is answerable with a “yes” or “no”, in your sales letter. Make it powerful enough to stir their thinking faculty.
Provoke their interests. Remember that you need to maintain the same enthusiasm you had successfully made in your headlines.
To do this, you need to be ready with your benefits. Convince your readers with the benefits that your product offers.
Even when you have indicated the positive effects in your headlines and sub headlines, it is still important to repeat them in your body to emphasize their importance.
Moreover, a product may have several advantages. Explain each one of them especially how the product works to their advantage.
As mentioned earlier, it contains the answer to the question you raised earlier. It should also answer their question like “why would they buy your products”.
2. Write in conversational style. Make the body of your sales letter engaging as you little by little reveal the unique features of your product.
Moreover, a good sales copy has friendly tone, and you cannot get it if your copy is very formal like most business letters that characterize most multi-national corporations.
3. Complement your claims. How do you accomplish this? Use figures and facts as you verify your claims. People trust numbers, surveys and facts from reputable sources.
You can also use testimonials to authenticate the benefits of your products. Two or three testimonials that touch different positive points are excellent in demonstrating the right message to your readers.
4. Unique Selling Proposition. In your body, you present your USP in the right way. To make a good sales letter, you must be able to present the point of view of the prospects.
Put yourself on their shoe and understand how you would like a product to be presented. What do you need in a product?
The sales letter should also present the product from your professional perspective. Learn from your experience and let your experience do the selling.
Then, your sales copy must create a unique and good comparison of competition. Explain why they should choose your products over the others.
5. Make the offer. Your offer should be creative. It should not sound spam or scam. Instead, it should be specific that it leaves nothing for the readers to doubt about.
Do not let their imagination explore. Give them a certain deal. Craft your offer into artful sentence. But do not make it flowery.
About The Author
One Simple Mission:
“Helping You Write Your Own Paycheck Using the Power of the Internet…”;
Visit: http://Infinit𝤌Strategy.com
The concept is simple. You are either working for yourself, or for someone else.
Learn How To Become A Successful Internet Marketer And Achieve Massive Profits!
Visit: http://YourDreamProducts.com
The 7 Elements in Writing A Good Sales Letter
By Charles Godbout
There are seven elements that a good sales letter should have. Each of these elements is equally important so convey the right message to the right reader.
1. The Headlines. Your headlines are the most crucial part of the sales letter. It is where the need for your product is established.
It is the foundation of your letter. If your headline is weak, the reader will not hesitate to throw your letter to the trash bin.
Your headlines should be powerful. It should be strong enough to freeze the moment and compel the readers to read more. There are many ways to write a strong headline.
You can use a question to invoke their curiosity. You can also choose the most powerful benefit of the product to catch their attention.
Use Sub Heading. One heading is not enough. Neither are two. A good sales copy does not put all benefits in one headline.
There should be sub-headline to explain another benefit of the product. Mostly, sales letters use different sub heading to point out the important features of the product.
2. The Body. The contents of your sales letter should have relevant information. It should supplement the claims you presented in your headlines.
It is this element that important points should contain, including the proof of your claim such as facts, figures and testimonials. A good sales letter presents the benefits in an organized way. There should be smooth flow of your information.
3. Create a problem. One effective way of creating a need out of your product is to create a problem. A problem is common. A serious problem makes a compelling sales letter.
Of course, the problem you should create is something that your readers can relate. It should be the issue shared by most people.
4. Provide the right solution. Your product should be the perfect solution to the problem posted earlier. Do not just inform your readers that your product is the answer.
You need to explain in full details the reasons for being the perfect solution. Capitalize on its benefits. Stick to facts and never exaggerate.
5. Closing message. If your headline is strong, your body should be able to keep the strong tone. The closing part, however, should be equally strong to seal it with a positive impact, which is a response to your call of action.
It should be compelling as well. Order now. Call now for the appointment. Give them reasons why they should do the immediate action. You can use special promo or discount if they will purchase now.
You can also use the most powerful benefit as the primary reason for buying such as “end your suffering, mail back the order form″ or “fill-up the order form and start losing pounds in few days”.
6. Post Script. Using this feature to your sales letter makes it very humane. In fact, it makes the copy valuable and personal. Moreover, it makes the message of the post script of utmost important.
7. Signature. Make your sales letter real with your signature. Without it, the message is empty. With your personalized signature, it sends the message to your readers that the letter is written by a person even when it is computer-written.
About The Author
One Simple Mission:
“Helping You Write Your Own Paycheck Using the Power of the Internet…”;
Visit: http://Infinity100Strategy.com
The concept is simple. You are either working for yourself, or for someone else.
Learn How To Become A Successful Internet Marketer And Achieve Massive Profits!
Visit: http://YourDreamProducts.com
How to Make Money Now Selling on Ebay Without an Initial Investment
By Zornitza Pavlova-MacKinnon
Being an Ebay seller is a great way to earn an income working from home and with the internet becoming more and more popular it has become possible for many people to earn that income online.
Ebay is the world’’s biggest online auction place and has millions of people all over the world that you can sell to.
It is possible to start selling on ebay with little or even no start up cash. You can quite easily start off your Ebay business by selling items from around your home. Most people will have some items around the home that they have no use for anymore and as they say, one man’’s trash is another man’’s treasure.
Selling items around your home can earn you enough cash to start investing in your business. Once you have made a little money, but not quite enough for any big investments, you can do some shopping at garage sales or second hand shops. You will be amazed at some of the bargains that you can pick up second hand that will sell very well on Ebay.
Children’’s items sell particularly well and in particular baby goods that are still in good condition and also brand name toys such as Thomas The Tank Engine toys.
The other way to start selling on Ebay without any start up cash is to use dropshipping. This is when you sell items on behalf of the supplier. You list the item for sale on Ebay, and once you sell the item and have received payment from your customer, you then place the order with the supplier. You send the supplier their cost price for the item and they will ship the item directly to your customer.
So at no stage do you actually handle the products, it will be sent straight to your customer so there is no need for you to have to worry about keeping stocks of items.
The main advantage of dropshipping is that you do not need to send the supplier payment until you have received the payment from your customer, so you don”t need any investment capital. The other advantage is that you don”t need to worry about storing stock and possibly even purchasing stock and then being unable to sell it.
The disadvantage of dropshipping is that you always need to keep in touch with your supplier to make sure they have good quantities of the products you are selling in stock. You don”t want to list an item only to find out your supplier has none in stock. You also need to keep yourself up to date with your suppliers pricing, otherwise if your supplier increases their prices and you are listing items at the old prices, you will end up making a loss on the product.
Whether you prefer to use dropshipping or to purchase your stock up front, always make sure you investigate your supplier well before placing any orders and sending any money.
There are many fraudulent wholesalers so always check the credibility of your wholesaler and find out as much information as you can about them. Always send your payments through a secure method of payment that can be traced and returned to you should your supplier turn out to be fraudulent.
It can take some time to find a good supplier and it may also pay to join a wholesaler membership site such as salehoo. As a member of a respectable wholesaler site you are much more assured that the suppliers they recommend are legitimate suppliers.
About The Author
Take action now! Learn more about how to make money now with an Ebay legitimate home based business.
