Article Marketing is the Hottest Ticket on the Internet for Affiliate Marketers
By Carol Palmatier
Marketing online businesses has never been easier than it is today. Social media, article marketing and live chat are becoming mainstream marketing methods. Beware of black hat marketing techniques.
Marketing is broken into two very basic categories by search engines. Black hat and white hat marketing refer to the old Hollywood western depiction of good guys and bad guys. Bad guys wore black hats and good guys wore white hats to help differentiate them more easily.
White hat marketing techniques are recommended by search engines to help increase page rank and popularity. White hat marketing techniques include proper search engine optimization (SEO), generating relevant links and involves no deceptive marketing practices.
Black hat marketing techniques are proven to improve rankings. Because they are not approved or recommended by search engines, black hat marketing techniques often cause the website to be penalized. The most popular use for black hat marketing techniques is to quickly promote websites used for scams or deceptive practices.
SEO Techniques
SEO is simply the process of improving traffic to a website via natural means. Optimizing the website itself includes the copy seen by visitors and the code that creates the page. Changes in the HTML may be required to ensure proper search engine friendliness of a website.
The term “search engine friendly” refers to websites and templates that meet the requirements of search engines. Search engine friendly websites rank very well on search engine results pages on keyword searches.
Reciprocal Links
A mutual link between two websites is called a reciprocal link. Reciprocal links with random websites increases link popularity through link quantity. Reciprocal links with websites that offer content relevant to yours increase link popularity with quality, relevant links.
Both relevant and irrelevant links are required to increase link popularity and page rank. Link building campaigns often include 80% irrelevant links and 20% relevant links. Building quality and quantity simultaneously increases page rank through link popularity.
E-mail Marketing
E-mail marketing techniques include reminder e-mails and newsletters to keep clients up to date on what”s going on in your business. E-mail marketing must always be an optional feature for your clients. Create a mailing list using a double opt-in to ensure that visitors fully understand you will be sending e-mails with their permission.
Marketing via e-mail often receives negative reviews because visitors sign up then get upset when they receive a weekly reminder. Always provide an easy way for people to request removal from the e-mail list. Create a privacy policy that explains in detail that you will not share or sell their e-mail address to spammers.
Article Marketing
Article marketing meets all requirements of white hat marketing techniques. Articles provide quality content and information to readers who search specific keywords. They are available long-term and produce lasting results.
Distribution of articles to a variety of article directories and ezines creates links to the author”s website. A link from an article about a specific product or service that links to a website that sells it creates a quality, relevant inbound link. Distribution to hundreds of directories creates hundreds of links.
Link building campaigns including article marketing as a marketing technique take advantage of white hat techniques to build page rank. Quantity, quality and relevance are the three key factors of a successful link building campaign. Article marketing covers all three.
Help Others Achieve Success
Success breeds success. Once you”ve learned how to generate passive income via affiliate marketing, teach others to do the same. Share your experiences and methods of finding the best affiliate marketing program.
Some affiliate marketing programs allow multiple tiers of affiliates. Multi-tier programs offer affiliates the ability to sponsor additional affiliates and teach them how to build their affiliate marketing business. The sponsoring affiliate marketer receives a percent of the commission earned by those they sponsor.
The sponsored affiliate marketers are called downline. The sponsor is often referred to as upline. The responsibility of the upline is to pass along information and teach the downline the fine art of affiliate marketing.
About The Author
Carol Palmatier is Vice President of Marketing for the premium article distribution service; Article Marketer, and a “Word of Mouth” marketing expert. Learn about our affiliate here.)
How Article Marketing Works to Find the Right Audience for Your Writing
By Carol Palmatier
The goal with article writing is to find an audience that has a deep interest in your topics. This is vital to achieving the aims you have for those articles. Most likely, those aims involve acquiring a following for your business, organization, or cause. Therefore, you need a system in place for acquiring that following.
A system does exist that handles the hard work of promoting your articles. This system is article marketing. It garners you a following through pinpoint distribution of your articles to top publishers. A good article marketing service that engages in never-ending distribution is what you need. Here”s how a premier service gets your articles to that audience hungry for your topics.
Article Submission and Article Categorization
After writing information-laden articles, you”re ready for the next step. That step is article submission to a good article marketing service. However, you want to ensure you have the choice of a plethora of categories. The best service offers thousands of publishers across a broad spectrum of categories.
Why is this important? It”s important because you want your articles in specialty publications. General interest publications won”t gain you that unique audience with an abiding interest in your topics. Therefore, choose and article distribution service that digs deep to get your articles to niche publishers.
Distribution and Publication
Upon selecting the proper categories for your articles, the article marketing service goes to work for you. They distribute your articles to thousands of editors and publishers. What are these editors and publishers looking for? They”re looking for quality, relevant, useful content to give to their readers.
Think of it, these publishers have a continuous need for high quality content. If they supply mediocre content on useless topics, they lose their readership. They need your well-written articles on interesting topics for their own survival. They populate ezines, newsletters and web pages with these articles. The more quality you provide them, the more they promote you.
You gain a following just as the publisher does. Through your articles, readers come to know your name, business name and website name. As a writer, you need this exposure to build that loyal audience.
Major Search Engine Credibility
As more publications feature your articles, the more links you have on the Worldwide Web. This is significant. More links lead to a higher page ranking with a major search engine. They assign this value to your website. It shows how relevant and reputable you are in their eyes.
A higher ranking means your site offers quality, relevant and up-to-date content for users. A higher page rank also contributes to higher search engine results page (SERP) listings. The higher your SERP listings, the more pre-sold traffic arrives at your website.
These web searchers performed searches using terms that are in your articles. This means they have an interest in your topics. By extension, they have an interest in your business, organization, hobby or cause.
When they link to your website, they may sign up for a newsletter or become a member of your organization. They”re half-way there to buying your products or services. Article marketing provides you this qualified traffic in an efficient manner.
Building Exposure
All of the above is building exposure for you. Exposure means more people recognizing your name. Of course, you want them to associate your name with quality. That”s why your articles must be top-notch. Never forget that writing involves consistently giving your niche the information they desire.
You build the trust factor with your audience. When they trust your information, they trust you, as well as what you offer. You can then make specific recommendations to them, knowing you have credibility.
There are many ways to build exposure for your business. However, many of them cost a pretty penny. In addition, many of them involve major time commitments on your part. With article marketing, your commitment is to article writing. You then engage in article submission to launch your article campaign.
Then you sit back and watch a premier article marketing service handle the rest. Choose a service that accepts unlimited submissions for a one-time fair fee. Make sure they have a huge publisher base that they work with regularly. Then watch your links grow across the Web, and your author status as well. This is the beauty of effective article distribution.
Let article marketing be the vehicle that finds the right audience for your writing. Let quality content gain you credibility with this audience. Let this same content build your author reputation with publishers. In addition, build your reputation with the search engines via numerous back links. Let all these things work in concert to help you achieve the goals you desire for your work.
About The Author
Carol Palmatier is Vice President of Marketing for the premium article distribution service; Article Marketer, and a “Word of Mouth″ marketing expert. Learn about article marketing here.)
SEO: 7 Keys to RSS
By seomul Evans
People who regularly publish content on the web, including business owners interested in SEO, use RSS (Really Simple Syndication) to inform readers that they have published updated information. This means that your customers, or potential customers, can be notified every time you update your business blog or website. The advantages of using RSS for SEO purposes are countless. Every time you publish cutting edge or highly-valuable information, your readers will be updated and can link back to your site, thereby increasing your inbound links. When you publish industry-related information, you establish yourself as an expert in your field and your credibility with your readership increases too. The question becomes, then, how to inform other webmasters that your content is available. Here are 7 simple steps:
1. Tell the search engines. You can do this simply by replacing your URL with this code: www dot yourdomain dot com / rss dot xml.
2. Use the graphic. RSS has a conspicuous graphic consisting of an orange square with white lines and a white dot. If you add this to your website, your readers will see it and subscribe to your feed. Many web-savvy users already look for this icon, so you may find that you gain a lot of subscribers simply by adding the icon to your page. You can also customize your own graphic, but this may do more harm than good since the orange square icon is the current standards.
3. Submit. Once your code is updated and you”ve add the RSS icon to your site, you should start submitting your site to search engines and directories. Submit to as many as you can, as this contributes to your link popularity, which is a key of SEO.
4. Email. Email is a great way to promote your feed. All you need to do is to include your feed URL in the signature line of your outgoing email. You might even consider including a link both to a desktop reader and a website reader if you feel like there are people who would want your content for their sites.
5. Personal Search Pages. If you have a MyYahoo homepage or a MyMSN homepage, you can include your feed on those pages as well. This is great way to attract spiders. If you don”t have those homepages, get them immediately and include your feed. When you”re setting up your feed on Yahoo, go to your page and then to Add Content. In the Find Content box, add the feed URL.
6. Ping. Pingomatic dot com lets you notify the main blog directories that you”ve added new content to your site. Then you can be assured that the search engines will send spiders back to your site right away!
7. Update Regularly. The best way to use RSS for SEO purposes is to update your content regularly. By adding new content on a regular basis, you increase the amount of traffic that comes to your site and you increase your credibility among your readers. Many readers are used to subscribing to blogs only to have the owners stop posting after a week or two. So it”s always refreshing to come across a helpful, informative blog that the owner cares about updating on a regular basis.
Never hesitate to contact an SEO expert or internet marketing professional to help you learn more about RSS and what it can do for your business. When you update your site regularly with useful information and then inform as many people as possible, you drive traffic to your site. This translates into more customers and, of course, more revenues!
About The Author
Seomul Evans is a senior SEO Services consultant specializing in Meta Meta Search Engines and SEO.
Cash Gifting- What Is Cash Gifting And How Does It Work?
By John Schnieder
The act of cash gifting is exactly what the term implies: a system in which a person gives a declared amount of cash to another without force or concern. Within the principle of giving, members in these programs are acknowledged as well as rewarded for participating in the giving process of gifting.
Is it Legal? One of the primary questions that prospective home-based business people ask about gifting is “is it legal”? The answer is yes. According to the IRS tax codes the law states that individuals can give a cash gift to another person of up to 11,000 each year without tax liability for either the giver or the receiver because the tax has already been paid upon receipt.
Why join a cash gifting program? According to statistics concerning home-based business industries, gifting programs make up 60% of generated income in the online business community. It is the most lucrative business system opportunity for average every day people to profit from regardless of educational background, and most actually obtain financial prosperity within less than thirty days after joining. The attractive attributes of gifting for most people is that they are easy to follow, requires minimal effort unlike other jobs and businesses, are hassle free and do not require any selling.
Here a several reasons for joining: no keeping track of inventory or products, no selling to others, no explaining or talking on the phone in excess, no monthly quotas, no up lines or down lines, no having to convince others to join, and no constant calls to sponsors or advisers.
What do People use cash gifting for? Most individuals use gifting programs to pay off bills, buy homes, start a new business, fund expensive events such as weddings, go on vacation, supplement existing income, and as a means to eventually leave their current job or business. However important these reasons are to most people who join cash gifting programs, the main reason is that it is the fastest way to generate cash in a short amount of time.
How does it work? In most cash gifting programs you simply invite others to visit your website in order to learn more about the program. If a person is interested after they read the instructions on how to follow getting started they could then follow the instructions on the website and send a cash gift. You invite a person to your website, they in turn do exactly what you did that is, invite others to their website and those who are interested will send their cash gift to join. There is no pyramid scheme involved because there is no one person at the top who is getting all of the gifts. Cash gifting programs are designed to assist people in obtaining their financial goals and to make sure that everyone participating in the program receives the maximum amount of results.
How much does it cost? It is highly recommended that people do research before choosing a cash gifting program that is right for the individual. Many programs offer little if no support, resources or tools, and no advice on how to succeed. Other programs not only offer step-by-step instructions, but also give guidance, websites, postcards, advice, and important tools on how to succeed.
Before joining a cash gifting program, make sure that the program provides detailed beginners instructions, support, a website, marketing materials, gift tracking, an auto responder, and team messaging. Make sure to take the time to research many programs before making a decision to sign up. Ask yourself why are you interested in this particular program? Will this Program meet my needs, or is it the right one for me? Can I fully understand how this works in detail? Can I access ongoing help when I need it? What are the pros and cons? What are the steps that I need to take in this program in order to be successful?
Also, before joining a cash gifting program make sure that the program is detailed because many programs with too few resources often cost you more money and time in building your website, making ads, creating conference calls, ECT. If you are a person on a limited budget and just getting started you should join a Cash gifting program that provides all of tools to enable you to focus mainly on just inviting people to your site.
About The Author
Cash Gifting with Prosperity 2 People Is the most trusted cash gifting program on the Internet. P2P is a two tier Cash gifting program that simply works better than the rest. To get the details on the Prosperity 2 People program click on the link above or go to my blog at http://p2pcashgiftingtoday.blogspot.com/
SEO Essentials: 15 Pages to You Should Include On Your Website
By seomul Evans
You can use every SEO tool and trick in the book, but if your website is sloppy, difficult to navigate, poorly constructed, or devoid of pertinent information, all the SEO in the world isn”t going to make a visitor to your site stick around long enough to find out about your products and services. As you”re constructing your website, be sure to include these 15 pages:
1. Homepage. This is obvious but true. You should have a simple, clean, easy-to-navigate homepage that shows your visitors that they are dealing with a seasoned professional who can deliver what they need.
2. Products. Each product or service that you offer warrants its own page, both for clarity and for SEO purposes. Each page should begin with an overview of the product and then continue on with details. Give as much information as possible. Your visitors don”t want to wait until they can ask you questions over the phone tomorrow. If they find out they”re going to have to wait, they”ll likely go to your competitors.
3. Contact Page. This should include email, phone number, and a physical address at a minimum. Customers will be more comfortable doing business with you if they sense that you”re willing to make yourself available. This information should also be at the bottom of every page of your website.
4. Prices. When it”s possible, include prices of products and services. If you can”t be specific, at least list a price range.
5. Testimonials. Get testimonials from satisfied customers and from others in your market niche. Be sure to get permission from the person to use his or her full name. This increases credibility. Before and after pictures, if appropriate, are also a great tool.
6. FAQs. Gather up a list of all the questions you”ve been asked about your business or product and then compile them, along with their answers, on an FAQ page.
7. Response Forms. These are necessary if you”re trying to create a mailing list. People may not be comfortable providing a lot of information, so consider only asking for a name and email address.
8. About Us. This is a great way to build credibility and to help your potential customers along in their journey towards trusting you. Include a photo and a short bio, plus contact information and qualifications.
9. Guarantee. Hopefully you already offer a money-back guarantee of some sort. One of the pages on your site should outline your guarantee and provide pertinent information about what that guarantee entails. If you don”t offer a money-back guarantee, consider it seriously.
10. Search Function. Sometimes your potential customers aren”t interested in looking around your website and just want to find what they”re looking for fast. This is where a search function comes in.
11. Site Map. This is another way to accommodate that weary customer who just wants to get in and get out as quickly as possible. Plus, it”s a great SEO tool in that it helps search engines index your site more quickly.
12. Media. This is another great way to build credibility. Include any media coverage of your business or employees, including print articles, features, photos, etc.
13. News. Another good credibility-builder. Customers want to deal with professionals who are on the cutting edge of their market niche and who are active within their chosen field. A good way to show this to potential customers is to post news about your business or industry. It gives you the appearance of involvement and authority within your industry.
14. Store. In many cases, you can provide customers the opportunity to purchase your product any time of day or night, and customers love this kind of convenience. Just make sure your store is easy to navigate and that the process of making a purchase is simple.
15. Links. This is both a great credibility builder and SEO tool. Links to other companies in your market niche often result in reciprocal links to your site, and they give the impression of being active in your niche. Both are important to the success of your business.
If you need more guidance in constructing your website, consult with an SEO professional or internet marketing expert. You”ll be glad you did!
About The Author
Seomul Evans is a senior SEO Consultant specializing in Top Search Engines and Search Engine Optimization.
SEO Essentials: Choosing a Web Hosting Company
By seomul Evans
Business owners who are serious about SEO sometimes overlook the obvious in the attempt to drive traffic to their site and start doing business. One of the obvious factors is choosing a good web hosting company. A good web hosting company is essential to SEO. After all, if your website is down for a significant period of time, then you can”t exactly do business, can you? Here are 5 things to consider when choosing your web hosting company.
1. How Do They Advertise? One good way to find a trustworthy web hosting company is to look and how-and where-they advertise. Go to a local bookstore and check out the magazines for web developers. See which web hosting companies advertise there, and how big their advertisements are. If they have enough money to advertise in a periodical, then they”re most likely legit. And most periodicals will pull advertisements if their readership provides negative feedback about the advertisers. Any web hosting company that is making enough money from customers to advertise in magazines is probably worth investigating.
2. What”s Their Reputation? Check out online reviews from other business owners who are serious about SEO. If these businesses have good things to say about the web hosting company, then the company is probably trustworthy. This is easy to do simply by searching the name of the company with the word “reviews.”
3. How Much Does it Cost? You should be able to find a trustworthy, affordable web hosting company without any trouble, but any company that advertises their services for less than about $7/month should raise red flags for you. Some companies that charge very little for their services practice what is known is shared hosting. This means that they use a single server for more accounts than the server could actually manage if each account user was using all of the bandwidth allotted to him. If this is the case, you can probably bet that your site will have some downtime, and that can be detrimental to your SEO efforts.
4. Do They Guarantee Their Services? The one thing worse than significant amounts of downtime is the risk of losing all of your data. This means that you should only trust web hosting companies that offer a money-back guarantee. When you”re researching a web hosting company, see what their refund policy is. This should give you a good idea of trustworthiness.
5. What Does Your Gut Say? Do your instincts tell you that this is a reputable company? Believe it or not, your gut is almost always a good indicator when making important decisions. So get all the facts that you can, and then listen to what your gut is telling you. Do they return emails in a timely manner? Do they talk to you in terms that a layperson can understand? These are all things to consider when shopping for your web hosting company.
There no overestimating the importance of a trustworthy web hosting company for SEO. Not only might you experience a great deal of down time if you go with a shady company, but you also risk losing enormous amounts of data; enough, in fact, that you can put your entire business at risk. So look for companies that are considered reputable by others in your business. Check out their advertising. Research their refund policies, and then follow your gut.
An SEO expert or internet marketing professional is also a great resource to consult when shopping for a web hosting company. They”ll be familiar with the reputations of lots of companies and will be able to give you accounts of their first-hand experiences with those companies. Don”t take unnecessary chances with your business. Find a web hosting company that will help you develop your business to its full potential!
About The Author
Seomul Evans is a senior Website Marketing consultant specializing in Meta Video Search Engines and SEO.
SEO and Your Online Business: 3 Easy Steps
By seomul Evans
If you”re a business owner who hasn”t yet expanded to selling your products or services online, then you”re overlooking a huge market full of people who would much rather make a purchase online than have to search stores and vendors to find what they”re looking for. And once you make SEO part of your business plan, you”ll see just how easy it is to attract visitors to your website and turn them into loyal customers. Here are several steps to creating your online business:
1. Create Your Website. This is obviously key if you”re planning to sell products on the internet. Hire a professional web designer to create a website for you that looks professional and that increases your credibility with your target audience. Bypass the temptation to create your own website unless that”s your specialty. You need a website that convinces audiences that you are committed to the highest level of customer service, and that is easily communicated with a great looking website. Additionally, make sure that your website is easy to navigate and that it makes it easy for your customers to buy your products.
2. Get People to Come to Your Website . This is where you need to think about how you”re going to approach your SEO efforts. Consider hiring an SEO professional or internet marketing expert to optimize your website for you. Then ask him or her what other tools you can use to drive traffic to your website. These will typically include using social networking sites, writing articles and submitting them to article directories, and building up the number of inbound links to your website. All of these things increase the value that the search engines assign to your website and subsequently increase your search engine rankings. And when you have high rankings, more people will be able to find your corner of the web.
3. Offer Good Customer Service. SEO can get people to your website, but only you can turn them into loyal customers. Make sure that any guarantees you have for your products or services are spelled out on your website. Customers are far more likely to do business with you if they feel that they have some recourse it they are dissatisfied for any reason. And make sure that you answer phone calls and emails quickly. The internet can be a very mysterious, anonymous place, so take away some of the mystery by letting your customers know that you are a real person who cares about their satisfaction.
The hardest part about selling your products and services online, of course, is driving traffic to your website. Search engine optimization and search engine marketing are enormous fields that generate an unbelievable amount of literature, so you shouldn”t have any problem learning to them yourself. But SEO is also a steep learning curve to climb, and while your filling in your gaps in knowledge, your competitors are using SEO and SEM to drive traffic to their own websites. The cost of doing SEO yourself, then, is the number of customers you are losing because your competitors” names are showing up at the top of the search engine results page. Your best bet, then, is to contact an SEO professional before you even create your website. They will help you create an SEO-friendly website and help you with both on- and off-site optimization. They will help you create an overall internet marketing plan that utilizes the best search engine marketing tools for your business. So don”t lose any more potential customers than you already have. Talk to other business owners and get recommendations for SEO professionals or internet marketing experts. Tap into their expertise and let them help you create a website that attracts your target audience and gets your products sold.
About The Author
Seomul Evans is a senior SEO Consultant specializing in Meta New Search Engines and Search Engine Optimization.
Fast and Easy Tips for Local SEO
By scott gallagher
In this day and age having a presence online is absolutely crucial to the success of almost any business. This is especially true when it comes to businesses that rely on the majority of their business being localized. The fact of the matter is that the majority of individuals that start sites do not often know the best approach in order to drive traffic and make it a success. This is why many will refer to an internet marketing course or professional SEO firm for proper guidance. However, when it comes to local businesses, there are some great tips that you can start implementing and educating yourself about right away. Here are a few of the most important.
Step 1: When it comes to an internet marketing course, one of the first things that you will learn about is the importance of choosing a domain name. Having one that is keyword rich and represents your local market to the fullest will be key.
Step 2: Utilizing meta tags can be extremely beneficial for the majority of sites and especially localized businesses. You want to make sure that your meta tags are keyword rich as well.
Step 3: Target your local audience. An internet marketing course that focuses on localized SEO for local businesses will teach you to focus on keywords that target the locals specifically. For example, targeting specific street names or neighborhoods can be extremely beneficial in attracting local traffic.
Step 4: Building links: Utilizing press releases and other press and marketing material in order to gain quality back links is always going to be important. This will allow you to attract traffic to your domain and spread the word.
By utilizing these steps and ensuring that you do everything that you can to make the most of them, you can effectively start to increase the amount of traffic your site will receive. More importantly, by focusing on the local SEO aspects of these techniques, you will be able to attract traffic from local areas that may result in more return customers. This is crucial for schools and other localized businesses that often heavily rely on the business from locals. If you are starting a business or in the process of constructing a site, these are steps that you are going to want to make sure you do not miss if you want to remain competitive or break into the competition.
About The Author
Scott Gallagher is an expert in small business marketing strategy. With exceptional knowledge of small business marketing, Scott also contributes to a National Courier Service blog.
The Absolute SEO And Linkbuilding Fundamentals
By James Spacey
For an SEO the ultimate goal is to get listed above the fold on the first page of the search engines. This almost guarantees traffic – both targeted visitors and steady streams of hits. Of course, traffic is absolutely essential to a website. It provides your site with a community and depending on your site”s purpose, you could make money or build a lot of credibility only with traffic.
To get the rankings they are after SEOs devote their expertise to both on page and off page aspects of attracting the search engine”s attention. It is important that a website be able to be read by the search engine spiders in a way that highlights the site”s focus and main keywords. This is the on site optimization process in a nutshell. The off site process involved promoting the site to other sites to attract backlinks which pass authority and relevance back to the target site and encourage the search engines to rank it.
The most common onsite SEO practices revolve around the content and the source code. Of course the content has to contain the keywords that the site is about prominently enough to get noticed and ranked for those keywords. However, because the search engine spiders actually read a site via it”s source code there are many more coding hints that have to be given to the search engines to that they are sufficiently instructed about the site”s subject. Meta tags, Alt tags, heading tags and anchor text are just some of the methods used here.
Finally, once a site is properly constructed for on page and source code optimization factors an SEO will promote the site to other webmasters looking for anchor text backlinks containing the target keywords. Some of the backlinking happens naturally as other webmasters, bloggers and visitors link to the site on their own virtual real estate or via social bookmarking sites. But there is also a lot of networking that goes on behind the scenes to encourage other site owners, particularly those with authority sites, to link to a new site.
These SEO and linkbuilding fundamentals can be followed by experienced and new webmasters equally and there is a lot of information online to help all categories of web site creators. The key, of course, to any site”s success is its content. Good content will always trump amateur stuff because it will generate its own authority and interst. Still, it”s important to know the SEO and linkbuilding fundamentals that will help to promote your site to search engine spiders and get you listed and ranked in the search engines.
About The Author
James Spacey is a blogger and affiliate marketer from Australia. For more free quality information about how to get backlinks or internet marketing in general visit James at http://www.makemoneyonline4idiots.com today.
Get Your \”Caffeine\” Fix with the New Google
By Janet Driscoll-Miller
On Monday, August 10, 2009, the official Google Webmaster Central blog (and Matt Cutts) announced the release of “caffeine″ for testing in the Google sandbox. Caffeine is deemed by Cutts and his fellow bloggers at the Webmaster Central blog as “the next generation of search” and aims to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions”.
How Do Search Results Differ: On first blush, the search results are only slightly different. For instance, a search for our company”s name on August 10 in Google yielded results showing our company-related results in four of the top five Google web search results.
The same search in the “caffeine″ test, however, yielded our company-related results in five of the top five Google web search results. More relevant, right? While the differences appear fairly minor between today”s Google results and “Caffeine″ results, I have found the “Caffeine″ results to be a bit more relevant, given the test results we saw.
The most interesting difference I saw immediately was that the “Caffeine″ result highly ranked a page on our website featuring our webinars.
This is a page we have only recently launched this summer and have not really actively promoted via SEO but rather through social media, including Twitter and Facebook, and press releases (via PRWeb). In the current Google search, this page does not rank in the top 100 results, but in the “Caffeine″ results, it ranks 7. Additionally, our Facebook page, which currently ranks at 11, ranks at #5 in “Caffeine″. This preliminary view leads me to believe that Google is attempting to incorporate more social media information into how it ranks sites.
I think that we, along with many others in the SEO community, have expected this marriage of Google results and some social media influence for some time. With all of the recent conversation around “real-time search”, Google has to adapt and incorporate more social media or die. The news of Michael Jackson”s death was broken and spread like wildfire on Twitter and Facebook.
But Google”s delayed bot couldn”t move as fast as word of mouth marketing via Twitter and Facebook. In order to survive in search long term (especially around news), Google had to begin to adapt.
Want to try it out and give Google some feedback on it? Go to http://wwҨ.sandbox.google.com/ and try it out. To provide feedback, click on the “Dissatisfied?” link at the bottom of the page and include the word “caffeine″ in your response.
About The Author
Janet Driscoll Miller is the CEO and Lead Search Strategist of Search Mojo a full service search engine marketing firm. Her company offers both Search Engine Optimization (SEO) services and Pay Per Click (PPC) Management services to help clients improve search engine rankings.
