All about Article Marketing
January 30, 2009
By Eric Rockefeller
Article writing can be any online marketer′’s favorite way of generating traffic. Even if traffic from it is built slowly and periodically, it’’s a surefire way of generating targeted traffic because it comes from people who already like the writer/marketer.
This means these are not just click throughs but people who already identify with the marketer′’s style. It’’s a more credible lead than any click throughs from any other ad sources in the Net. So how does this marketing through article writing happen? It means writing articles about your web site’’s topic and publishing these articles online.
That’’s the reason behind the existence of many article directories that publish articles just to disseminate information or at the most add web pages to their own site. Article writing can be effective when you include a link to your site right at the bottom of the article. When a reader is fascinated with your writing or is interested in who you are, he can click through that link to go to your site.
But if your main purpose is for link building, you can have that link connect to a squeeze page where you can collect their names and email addresses before they lead on to your web site. All you need to do is write informative articles on your site’’s topic. There may be times when you don”t want to give away valuable information or the best at that, particularly if you sell information for business in your site. You have to bear in mind that people will look closely at your free information to make sure that it’’s not just filler information. When they find quality information out of it, then they would consider paying for that information you are selling.
On the question of what topic to write about, you can choose anything that a potential customer can get a lot of information from. Let’’s say you”re selling shoes and bags on your site, then you can have the following topics:
* How to choose the right bag for you
* The Latest Trends in Bags and Shoes
* What Bags and Shoes Do Fashion Icons Wear
* The Best Bags to Give Away This Valentine’’s Day
But the question remains on how to make sure that your article is of high quality? One thing is by always keeping track of your purpose and creating a balance by providing valuable information to back it up.
Remember you only have one thing in mind and that is for your readers to click through and purchase whatever it is you”re peddling on your site.
About The Author
Eric Rockefeller is responsible for creating informational and how-to products for new internet marketers as well as seasoned veterans to improve their business. To see more and pick up his products to help increase YOUR profits, check out http://www.ericrockefeller.com
All about Article Marketing
January 30, 2009
By Eric Rockefeller
Article writing can be any online marketer′’s favorite way of generating traffic. Even if traffic from it is built slowly and periodically, it’’s a surefire way of generating targeted traffic because it comes from people who already like the writer/marketer.
This means these are not just click throughs but people who already identify with the marketer′’s style. It’’s a more credible lead than any click throughs from any other ad sources in the Net. So how does this marketing through article writing happen? It means writing articles about your web site’’s topic and publishing these articles online.
That’’s the reason behind the existence of many article directories that publish articles just to disseminate information or at the most add web pages to their own site. Article writing can be effective when you include a link to your site right at the bottom of the article. When a reader is fascinated with your writing or is interested in who you are, he can click through that link to go to your site.
But if your main purpose is for link building, you can have that link connect to a squeeze page where you can collect their names and email addresses before they lead on to your web site. All you need to do is write informative articles on your site’’s topic. There may be times when you don”t want to give away valuable information or the best at that, particularly if you sell information for business in your site. You have to bear in mind that people will look closely at your free information to make sure that it’’s not just filler information. When they find quality information out of it, then they would consider paying for that information you are selling.
On the question of what topic to write about, you can choose anything that a potential customer can get a lot of information from. Let’’s say you”re selling shoes and bags on your site, then you can have the following topics:
* How to choose the right bag for you
* The Latest Trends in Bags and Shoes
* What Bags and Shoes Do Fashion Icons Wear
* The Best Bags to Give Away This Valentine’’s Day
But the question remains on how to make sure that your article is of high quality? One thing is by always keeping track of your purpose and creating a balance by providing valuable information to back it up.
Remember you only have one thing in mind and that is for your readers to click through and purchase whatever it is you”re peddling on your site.
About The Author
Eric Rockefeller is responsible for creating informational and how-to products for new internet marketers as well as seasoned veterans to improve their business. To see more and pick up his products to help increase YOUR profits, check out http://www.ericrockefeller.com
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